Overwhelmed by the overflowing emails in your inbox? You know what, your subscribers feel the same. But, the good part is - it emerges as a golden opportunity for a Small Business Email Marketing is a powerful tool that connects you with your customers directly, enhances communication, builds relationships and increases sales. In this blog, we’ll take some steps to create a unique email marketing plan that stands out from the crowds and makes your customers open the emails.

Set SMART Goals

The smartest thing before starting anything that smart people do is to set smart goals. So, let's take the smart move and note down your thoughts on why you want to achieve digital marketing - this would help in setting effective goals.

Before diving in, define your goals. What do you want to achieve with email marketing? Here's the SMART framework to set effective goals:

• Set a target that is possible - you need to focus on a clear outcome. For example, increasing the website traffic in a month by 5-10%.

• Make sure the target is measurable, and use the email marketing platform analytics to track how much you’ve progressed.

• Also, don’t set unrealistic goals. Keep the resources and audience in mind and set a target accordingly.

• While you focus on the clear goals and their possibility, don’t forget to make sure that they align with your business objective.

• With that, keep track of time, this will keep you focused on your goals.

Build Your Email List And Segment

How to enter email marketing? Well, a genuine email list is the golden ticket for you. Don’t buy it, the opportunity will turn into a drawback. To build your email list, put up signup forms on your website and offer your audience a discount or early access to a product. 

Give out printable and downloadable content like ebooks or guides in exchange for their email addresses. Similarly, launch a contest on social media and ask for emails to take part - don’t forget to reward the winners. 

Once you’ve created the email list, or at least got a decent amount of subscribers, start segmenting them. Their needs, preferences, demographics and interests can help you segment them and create and send content accordingly.

Craft Engaging Email Content

Let’s start crafting emails that are engaging and win the interest of the subscribers. Firstly, get to know your audience. Get to know their interests, needs and segments. Personalize your emails - use your subscriber’s name, purchase history, and areas of interest and craft your emails accordingly.

Next, keep the subject lines short, informative and enticing. Encourage your users to open the email and get the valuable content inside. But make sure the content is top-notch. Your aim should be to provide value and encourage you to buy but don’t make your emails salesy.

Use visuals in your emails to make them attractive, easy to understand and interesting. It enhances engagement. Lastly, keep the email design mobile-friendly. Use a clean and responsive design. Use easy-to-read fonts and visible and clear CTAs.

Embrace Automation

Do you like the modern world? How about embracing it in emails as well? Implement automation to make your tasks easier and on time. For example, create an automated welcome email. So, whenever a new subscriber joins your email list, they get a warm welcome instantly.

Sometimes, people are on their way to buy a product, add it to a cart and then get distracted. This might be a loss for you. For this, you can create automated emails where you remind them of the abandoned cart and encourage them to purchase.

Lastly, there might be many reasons that you may disconnect from your audience for a while due to many reasons, or, they might lose interest with time or get busier. Here, to bring back inactive subscribers, you can create content relevant to them, give them special offers or introduce something new to win them back.

Track, Analyze, and Adapt

A wise move - don’t just send emails and depend on luck. Monitor your emails regularly, and track the open rates, click-through rates, bounce rates etc to get to know if you’re succeeding or need improvement. Use the data to update your strategy and make Email Marketing Strategy more effective.

Conclusion

Email Marketing is constantly improving and changing. To keep up with the latest trends, personalize your emails on priority. Create interactive and valuable content as well and don’t risk the privacy of your subscribers.

By following these steps stated above and staying updated with the trends, you can craft a powerful email marketing plan that builds customer relationships, increases sales, and accelerates your small business for success. Remember, consistency is important. Regularly send valuable emails, and eventually, you'll see your subscriber list grow!